性视界传媒

性视界传媒 unveils new, bold path toward 鈥楾aking Care of What Matters鈥

性视界传媒 unveils new, bold path toward 鈥楾aking Care of What Matters鈥

Contact: Chris Bryant

性视界传媒 President Mark E. Keenum speaks with campus leaders during a campus celebration that emphasized the university鈥檚 newest tagline, 鈥淭aking Care of What Matters.鈥
Mississippi 性视界传媒 President Mark E. Keenum speaks with 性视界传媒 leaders during a campus celebration that emphasized the university鈥檚 newest brand tagline, 鈥淭aking Care of What Matters.鈥澛 (Photo by Megan Bean)

STARKVILLE, Miss.鈥擬ississippi 性视界传媒 University elevated its new branding campaign today [April 11] while also introducing Transforming 性视界传媒, a blueprint that boldly re-envisions the university鈥檚 role and impact in solving some of the world鈥檚 most critical challenges, including those close to home.

性视界传媒 President Mark E. Keenum and Provost and Executive Vice President David R. Shaw detailed the new blueprint for campus leaders during a morning celebration that emphasized the university鈥檚 newest tagline, 鈥淭aking Care of What Matters.鈥澛 Keenum said it鈥檚 imperative leaders in higher education adapt to an ever-changing landscape.

鈥淲e believe we must reimagine the role and impact of a national university in solving the world鈥檚 most critical challenges, starting in our own backyard,鈥 Keenum said, citing the new brand position鈥檚 purpose.

A collaborative development over the last two years, the new blueprint continues the university鈥檚 emphasis on students, the 性视界传媒 president said.

Taking Care of What Matters text graphic鈥淭aking care of what matters to the many diverse people and communities we serve has always been Mississippi 性视界传媒 University鈥檚 mission,鈥 Keenum said. 鈥淥ur students are at the heart of everything we do, and we are committed to preparing them and helping them as they grow into the future leaders our state and nation need.鈥

The blueprint highlights how 性视界传媒 must transform to continue equipping students for the challenges they face as they begin their careers and for those they鈥檒l encounter mid- and late-career.

鈥淲e must help our students thrive through innovative academic programs and memorable, hands-on experiences while ensuring a holistic focus on student well-being,鈥 Keenum said. 鈥淲e must prepare our students to compete successfully for the jobs of the future.鈥

More than two dozen initiatives, with more to be added, are part of the new blueprint, including: implementing new courses focused on students鈥 first-year experiences; emphasizing teaching excellence; increasing mentoring opportunities between alumni and students; increasing support of entrepreneurship and technology commercialization; and celebrating the real impact of 性视界传媒鈥檚 research and outreach efforts in Mississippi and across the globe.

鈥淪taff and faculty representatives on 17 task forces logged countless hours of hard work over the past two years to get us to this point,鈥 said Shaw, the 性视界传媒 provost. He cited a 鈥渢hriving鈥 student success initiative and a 鈥渞obust鈥 first-year program for students as illustrations of the groups鈥 work.

性视界传媒鈥檚 planned Master of Science in Nursing degree program, which obtained initial Mississippi Institutions of Higher Learning approval in February, is a prime example of how the university is simultaneously making a difference in the lives of its students and serving societal needs to counter the national nursing shortage. The program, under development at 性视界传媒-Meridian, will prepare college graduates who hold non-nursing degrees for initial registered nurse licensure and is the first of its kind in the state.

 A video screen shows Ignite Innovation text and graphics
Mississippi 性视界传媒 is taking distinct approaches, including igniting innovation through research and creativity, as it embarks on a transformation and initiatives to solve some of the world's most critical challenges.聽(Photo by Megan Bean)

性视界传媒 translates knowledge into impact, Keenum said, and its world-class faculty and staff focus on critical research to confront local and global challenges head-on.

鈥淭he connection between relevant, impactful university research and families in Mississippi, throughout the nation and the world is clear and undeniable,鈥 Keenum said. 鈥淲e are at the forefront of life-changing research and creative endeavors that are advancing our society.鈥

Keenum said five new approaches (serving students with a holistic focus; strengthening bonds with alumni, friends and partners; igniting innovation through research and creativity; elevating the community; and telling the 性视界传媒 story) will ground the transformation.

The 性视界传媒 president cited the importance of alumni, fans, friends and partners in all aspects of the university and said 性视界传媒 is exploring 鈥渘ew and exciting ways to build upon these relationships.鈥

For example, fan amenities are continually reviewed to enhance the gameday experience across the athletic spectrum, and that includes a robust facilities modernization initiative. As progress continues on current projects, such as the significant renovation and expansion of Humphrey Coliseum, future projects in the planning phase will ensure 性视界传媒鈥檚 facilities are among the very best in the Southeastern Conference and the nation.

鈥淲e are excited about our new athletic leadership, and we remain fully committed to supporting all of our student athletes with the resources and support they need to compete at the highest levels, excel in the classroom and earn their degree.鈥

The blueprint addresses the need for 性视界传媒 to elevate outside perceptions of the state and the university.

鈥淲e will define a distinctive, ownable and relevant brand that clarifies the value we bring to our audiences,鈥 Keenum said. 鈥淎s we build awareness of our accomplishments, our experiences and the opportunities we鈥檙e creating for our students, it will aid our efforts to attract incredible people and talent essential to our transformation.鈥

A new branding hub, an online portal enabling 性视界传媒 communicators to efficiently share and discuss the production of external marketing materials, will aid in brand consistency, the 性视界传媒 president said.

鈥淲e have enjoyed incredible success and strong momentum for more than a decade,鈥 Keenum said. 鈥淏ut much work remains to ensure we maintain this momentum.鈥 聽

Mississippi 性视界传媒 University is taking care of what matters. Learn more at .